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Topic: Marketing

Smita Singh

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Smita Singh, M.A., is a assistant professor in the School of Hospitality at Metropolitan State University of Denver. She teaches courses in Event Planning, Special Events Production, Talent Leadership, Event planning for the Professionals as well as Human Resource Management. She also serves as a board member for the International Association of Exhibitions and Events, which collaborates with other professionals and industry experts for conducting events and exhibitions.

Prior to coming to MSU Denver, Singh worked at Iowa State University in the College of Human Sciences where she developed an experiential learning environment for classrooms by using real world case studies that included hotels, restaurants, events and other hospitality landscapes. In addition, she also served as an adjunct faculty member for the Institute of Professional Studies in India teaching Risk and Tourism Management.

She worked as an event manager for the Jaypee Group where she planned and organized major tradeshows and conferences within and outside India, coordinated pricing and ticketing strategies as well as managed the finical and business aspects to effectively run events with vendors and clients. Smita also organized and participated in national conferences in Western and Eastern India as well as events in Dubai, Singapore, Bangkok and Sharjah. She helped organize the Formula 1 international race in India and developed the communication and marketing strategy for the event.

Smita is passionate about working with events around community involvement. She worked with Sankalp, a student organization and a non‐profit organization to create awareness and help economically struggling people achieve sustainable development, organized charitable events like Daawat, a fundraising dinner to showcase and raise money for various chosen NGO‐supplied project proposals and helped create a fundraising campaign for oxygen concentrators to combat COVID‐19 in India.`

Smita is currently enrolled in the Ph.D. program for hospitality management at Iowa State University. She received her master’s in business administration in 2009 and bachelor’s in engineering from Jaypee College of Business in India 2007.

April Schofield

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Marketing Lecturer April Schofield teaches Sport Sales, Personal Selling, Advanced Selling, Retail Marketing, Principles of Marketing, Sales Management, Business to Business Marketing, Magic of Marketing and Business Communication courses at MSU Denver.

In addition to teaching, Schofield contributes to the development of the Sport Sales Workshop and Center for Professional Selling, advises students on career and academic planning, mantains Professional Qualification Requirements, and coaches and leads student teams at national sales competitions, including the National Collegiate Sales Competition and International Collegiate Sales Competition. She is also the faculty advisor for Student Marketing Association and Mu Kappa Tau National Honor Society and serves on various committees and fundraisers for the Department.

Jennifer Riley-Chetwynd

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Jennifer Riley-Chetwynd has worked on water issues locally, nationally and internationally. She is the Director of Marketing and Social Responsibility at Denver Botanic Gardens, where she drives water-oriented programming, partnerships and communications. Prior to coming to the Gardens in 2011, Jennifer worked for Rain Bird, where she spearheaded the company’s Intelligent Use of Water initiatives. Jennifer is a board member of the Alliance for Water Efficiency, has served on the board of the American Public Gardens Association (APGA) and was the co-organizer for the 2011 International Water Forum at the United Nations.

Jennifer has an MBA from the University of Southern California’s Marshall School of Business, an MA in Latin American Studies from the University of Texas at Austin and a bachelor’s degree in Journalism from Northwestern University’s Medill School of Journalism. She is the Co-Director of the One World One Water (OWOW) Center at MSU Denver, where she also teaches an environmental journalism course.

Jeff Lewis

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Laurel Lane

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Laurel Lane, MA, is a lecturer in the Department of Marketing at Metropolitan State University of Denver. Her areas of expertise include digital marketing, social media marketing, selling, building new products and fiscal management. She currently teaches Introduction to Business and Business Communication.

Prior to joining MSU Denver, Lane worked at KMGH-TV Denver7 as a digital marketing strategist. She also worked for The Erie Times and the Pittsburgh Post-Gazette in strategic advertising and marketing. Lane worked as a consultant and owner of her own digital, mobile and social media consulting company, Digital Span Solutions. She was awarded the 2011 Newspaper Excellence in Cyberspace from Pennsylvania’s Newspaper Association. Lane is a member of the Association of Free Community Newspapers, Girl Scouts of America, Inland Press Association and the Newspaper Association of America.

Lane’s research areas include marketing, organizational management, marketing and gender and workplace culture. She has given presentations on topics such as “Mobile for Newspapers” and “Leveraging your Digital Content to Secure your Revenue Future”.

Lane earned her master’s degree in integrated marketing communications from the University of Colorado Boulder in 2000. She earned her bachelor’s degree in English literature from the University of Houston in 1997.

Wossen Kassaye

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W. Wossen Kassaye, Ph.D. in Business Administration has expertise in consumer behavior and multivariate statistics emphasis. His current research interests include evolutionary strategic marketing management orientation, internet advertising strategies, haggling motives, media habits of Gen-X and Gen-Y. In the main, he teaches marketing strategy and principles of marketing courses.

Mick Jackowski

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Mick Jackowski, Ed.D., is a professor in the Department of Marketing at Metropolitan State University of Denver. His areas of expertise lie in brand management, reputation management, relationship management, entrepreneurship, franchise and small business. Jackowski teaches primarily in the MSU Denver Center for Professional Selling. He teaches Principles of Marketing, Business Communication and Personal Selling.

Jackowski has been with MSU Denver since 2003. From 2007-13, he worked as the director at the Center for Innovation; since, he has returned to teaching. Jackowski chairs the Department of Marketing’s Assessment Committee and the Center for Professional Selling Advisory Board. He was awarded the Innovative Teaching Award and the Excellence in Teaching Award from MSU Denver’s College of Business. He also received the Best Practitioner Paper Award from the U.S. Association for Small Business and Entrepreneurship.

His written work has been published in the Journal of Selling and the Journal of Higher Education Theory and Practice. Jackowski has given several presentations with the Western Decision Sciences Institute, the Marketing Educators’ Association and the Conference on Historical Analysis and Research in Marketing. His current research projects are “Selling Sales Education: Proposing a New Major in Professional Selling” and “The Importance of Social Selling Proficiency and the Development of a Social Selling Class.” He is also conducting ongoing case-study research in professional sales.

Jackowski received his doctorate from the University of Northern Colorado in 1998, a master’s from the University of Massachusetts, Amherst, in 1996 and a bachelor’s from State University of New York at Buffalo in 1990.

Kelly Evans

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Kelly Evans, Ph.D., is a sports management assistant professor in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. She teaches a variety of courses, including sport promotion/marketing, sport enterprise/finance and intro to sport management.

As a practitioner, Evans was an integral member of a summer collegiate baseball team in the Coastal Plain League in South Carolina. She worked her way to become the league’s first female general manager within seven years. Evans also worked closely with MiLB, MLB, NFL and NBA teams in the areas of marketing, operations, sales, event management and finance. Her other work included helping plan local festivals, charity events and concerts in South Carolina.

Her research interests include sport and entertainment marketing, sport sponsorships and consumer behavior. Evans has presented her research at national and international conferences where she won research grants to continue her work in sport sponsorships.

Evans earned her doctorate, master’s and bachelor’s degrees in sport management and sport marketing from University of South Carolina in 2019, 2014 and 2010 respectfully.

Darrin Duber-Smith

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Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.

Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.

As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.

He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.

Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.

Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.

Angelica Bahl

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Angelica Bahl, Ph.D., joined MSU Denver in 2004 and teaches various marketing courses, such as International Marketing, Marketing Around the Globe, Principles of Marketing, Marketing Logistics and other courses. Dr. Bahl has over 20 years of teaching and research experience in higher education, including undergraduate and MBA programs. She grew up in Russia, where she started an academic career at the Far-Eastern Academy of Economics and Management. After earning her degree in Master of Art in Economics from Russian University in 1986, Bahl completed a Ph.D. in Economics with a concentration in Marketing from Plekhanov Academy of Economics in Moscow in 1994.

Bahl has extensive experience in international business. From 1997 to 1999, she served as the Marketing Director at the Far-Eastern Commercial Bank in Russia. In 1998, she completed the intergovernmental program “Russia and Japan” where she presented her research project and was awarded with the certificate of “Marketing in Japanese Corporations.”

She is an ongoing educator and researcher who is engaged in professional development as a means to fine-tune her skills and knowledge. Dr. Bahl stays current with academic and business trends, and parlays her knowledge into bottom-line results for her students and marketing education. Since 2013, Dr. Bahl has been a visiting professor in several foreign universities, such as SYMBIOSIS Institute of Management Studies (SIMS) in Pune and Hyderabad, India and Far Eastern Federal University in Russia.

Bahl has published more than 20 refereed conference proceedings and journal articles, including international publications. She has been a consultant to American businesses at the World Trade Center in Denver since 2004.

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