Wossen Kassaye

Degree: Ph.D.


Department: Marketing

Wossen Kassaye


Bilingual Marketing


  • Multicultural marketing
  • Latino marketing
  • Targeted marketing
  • Vanishing mass market
  • Consumer behavior
  • Internet marketing


W. Wossen Kassaye, Ph.D. in Business Administration has expertise in consumer behavior and multivariate statistics emphasis. His current research interests include evolutionary strategic marketing management orientation, internet advertising strategies, haggling motives, media habits of Gen-X and Gen-Y. In the main, he teaches marketing strategy and principles of marketing courses.

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