TopicsCommunications Management Marketing Sales Social Media
- Digital marketing
- Social media marketing
- Building new products
- Fiscal management
Laurel Lane, MA, is a lecturer in the Department of Marketing at Metropolitan State University of Denver. Her areas of expertise include digital marketing, social media marketing, selling, building new products and fiscal management. She currently teaches Introduction to Business and Business Communication.
Prior to joining MSU Denver, Lane worked at KMGH-TV Denver7 as a digital marketing strategist. She also worked for The Erie Times and the Pittsburgh Post-Gazette in strategic advertising and marketing. Lane worked as a consultant and owner of her own digital, mobile and social media consulting company, Digital Span Solutions. She was awarded the 2011 Newspaper Excellence in Cyberspace from Pennsylvania’s Newspaper Association. Lane is a member of the Association of Free Community Newspapers, Girl Scouts of America, Inland Press Association and the Newspaper Association of America.
Lane’s research areas include marketing, organizational management, marketing and gender and workplace culture. She has given presentations on topics such as “Mobile for Newspapers” and “Leveraging your Digital Content to Secure your Revenue Future”.
Lane earned her master’s degree in integrated marketing communications from the University of Colorado Boulder in 2000. She earned her bachelor’s degree in English literature from the University of Houston in 1997.
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