Topics
Athletics/Sports Consumer Behavior Management Marketing Outdoor Recreation/Sports Sports BusinessExpertise
- Sport management
- Sport sponsorship
- Sport marketing
- Consumer behavior
- Sport promotion
- Sport enterprise
About
Kelly Evans, Ph.D., is a sports management associate professor in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. She teaches a variety of courses, including sport promotion/marketing, sport enterprise/finance and intro to sport management.
As a practitioner, Evans was an integral member of a summer collegiate baseball team in the Coastal Plain League in South Carolina. She worked her way to become the league’s first female general manager within seven years. Evans also worked closely with MiLB, MLB, NFL and NBA teams in the areas of marketing, operations, sales, event management and finance. Her other work included helping plan local festivals, charity events and concerts in South Carolina.
Her research interests include sport and entertainment marketing, sport sponsorships and consumer behavior. Evans has presented her research at national and international conferences where she won research grants to continue her work in sport sponsorships.
Evans earned her doctorate, master’s and bachelor’s degrees in sport management and sport marketing from University of South Carolina in 2019, 2014 and 2010 respectfully.
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Sports
Field of dreams
Sarena Espinoza is winning big as the Colorado Rockies’ community-affairs manager and helping local nonprofits hit the jackpot.
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Sports
Former MSU Denver star doubles down on Paralympic Games
For the second time, Courtney Ryan will compete on the U.S. Women’s Wheelchair Basketball Team for a shot at the gold.
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Sports
The Olympics are back, and so is Nick Kay
The former MSU Denver basketball star will represent Australia’s Boomers in Paris.
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Sports
Major players throw in the towel on Super Bowl ads this year
Companies such as GM and Ford have opted out of airing commercials during the NFL championship game.
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