Topics
Athletics/Sports Business Communications Consumer Behavior Consumer Issues Fraud Marijuana Marketing Politics and Media Pop Culture Rhetoric Sales Sports BusinessExpertise
- Image and Brand for Candidates and Parties
- Green Marketing
- Green Products and Issues
- Sustainability and Social Responsibility
- Sports Marketing
- Direct Marketing
- Business-To-Business Marketing
- Retail Marketing
- Consumerism
- Promotion Strategies
- Baby Boomer Marketing
- Internet Marketing
- Super Bowl Ads
About
Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.
Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.
As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.
He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.
Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.
Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.
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Business and Economics
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MSU Denver alumnus Stephen Lease, CEO of the popular sunglasses company, shares lessons for aspiring entrepreneurs.
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Arts and Culture
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Losing money and customers, media companies have started looking to the ghost of television past for answers.
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Sports
Major players throw in the towel on Super Bowl ads this year
Companies such as GM and Ford have opted out of airing commercials during the NFL championship game.
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Sports
Is Denver a good fit for WNBA expansion?
Experts Kelly Evans and Tanya Haave say yes, and here’s what investors and the community need to do to make it happen.
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Tim Carroll, APR
Senior Director of Media & Public Relations