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Topic: Marketing

Angelica Bahl

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Angelica Bahl, Ph.D., joined MSU Denver in 2004 and teaches various marketing courses, such as International Marketing, Marketing Around the Globe, Principles of Marketing, Marketing Logistics and other courses. Dr. Bahl has over 20 years of teaching and research experience in higher education, including undergraduate and MBA programs. She grew up in Russia, where she started an academic career at the Far-Eastern Academy of Economics and Management. After earning her degree in Master of Art in Economics from Russian University in 1986, Bahl completed a Ph.D. in Economics with a concentration in Marketing from Plekhanov Academy of Economics in Moscow in 1994.

Bahl has extensive experience in international business. From 1997 to 1999, she served as the Marketing Director at the Far-Eastern Commercial Bank in Russia. In 1998, she completed the intergovernmental program “Russia and Japan” where she presented her research project and was awarded with the certificate of “Marketing in Japanese Corporations.”

She is an ongoing educator and researcher who is engaged in professional development as a means to fine-tune her skills and knowledge. Dr. Bahl stays current with academic and business trends, and parlays her knowledge into bottom-line results for her students and marketing education. Since 2013, Dr. Bahl has been a visiting professor in several foreign universities, such as SYMBIOSIS Institute of Management Studies (SIMS) in Pune and Hyderabad, India and Far Eastern Federal University in Russia.

Bahl has published more than 20 refereed conference proceedings and journal articles, including international publications. She has been a consultant to American businesses at the World Trade Center in Denver since 2004.

Sally Baalbaki-Yassine

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Sally Baalbaki-Yassine, Ph.D., is the Professor in the Department of Marketing at Metropolitan State University of Denver. She is skilled in statistics, market research, analytical skills and brand management.

Baalbaki-Yassine has worked as an international sales coordinator at Sovana and as an account executive in the Customer Business Development Department at Transmed, a distributor for Procter & Gamble in Beirut, Lebanon. She is a member of board of directors in the Marketing Educators Association. Baalbaki-Yassine has also conducted research in branding, brand equity, cross-cultural marketing, retailing and consumer behavior; and published an article in the Journal of Brand Management titled “A consumer-perceived consumer-based brand equity scale.”

She received a doctorate in marketing from University of North Texas in 2012, a master’s in marketing from University of North Alabama in 2007 and a bachelor’s in marketing from American University of Beirut in 2005. Baalbaki-Yassine is certified in the Hootsuite Platform and is bilingual in Arabic.

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