TopicsBusiness International Business Marketing Social Media
- Multicultural marketing
- Cross-cultural issues
- International issues
Sally Baalbaki-Yassine, Ph.D., is the chair of the Department of Marketing at Metropolitan State University of Denver. She is skilled in statistics, market research, analytical skills and brand management.
Baalbaki-Yassine has worked as an international sales coordinator at Sovana and as an account executive in the Customer Business Development Department at Transmed, a distributor for Procter & Gamble in Beirut, Lebanon. She is a member of board of directors in the Marketing Educators Association. Baalbaki-Yassine has also conducted research in branding, brand equity, cross-cultural marketing, retailing and consumer behavior; and published an article in the Journal of Brand Management titled “A consumer-perceived consumer-based brand equity scale.”
She received a doctorate in marketing from University of North Texas in 2012, a master’s in marketing from University of North Alabama in 2007 and a bachelor’s in marketing from American University of Beirut in 2005. Baalbaki-Yassine is certified in the Hootsuite Platform and is bilingual in Arabic.
Tim Carroll, APR
Director of Media Relations
Media Relations Specialist
Got a tip? Would you like to submit a story? Do you want to become a local or national media resource?Email Us Now
Business and Economics
A sales pitch for AI
New innovations have the potential to help virtual sellers interpret customers’ emotional reactions. But how close are these technologies to sealing the deal?
Arts and Culture
10 censored books to add to your reading list
Professors recommend their favorite titles for Banned Books Week.
Is social media bad for your health?
Mental-health experts dig into the dangers of Instagrammable moments and endless scrolling.
Arts and Culture
Walking the walk (on TikTok)
Longtime artist and advocate for pedestrian-friendly communities hits his stride with the upstart social-media platform.