TopicsAthletics/Sports Business Communications Consumer Behavior Consumer Issues Fraud Marijuana Marketing Politics and Media Pop Culture Rhetoric Sales Sports Business
- Image and brand for candidates and parties
- Green marketing
- Green products and issues
- Sustainability and social responsibility
- Sports marketing
- Direct marketing
- Business-to-business marketing
- Retail marketing
- Promotion strategies
- Baby Boomer marketing
- Internet marketing
- Super Bowl ads
Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.
Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.
As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.
He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.
Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.
Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.
Tim Carroll, APR
Director of Media Relations
Media Relations Specialist
Got a tip? Would you like to submit a story? Do you want to become a local or national media resource?Email Us Now
Is Denver a good fit for WNBA expansion?
Experts Kelly Evans and Tanya Haave say yes, and here’s what investors and the community need to do to make it happen.
6 reasons why the Nuggets have come this far
The team’s historic sweep of the Lakers owed much to its mental toughness and strong team dynamic.
ESPN anchor who helped usher in a new era of sports coverage to speak at Commencement
‘SportsCenter’s’ Gary Striewski will speak to MSU Denver graduates about transforming the media landscape.
Game day gets a makeover
Due to changing demographics and expectations, the sports industry now offers more entertainment value and viewing options.