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Topic: Sports Business

Logan Schuetz

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Logan Schuetz, Ph.D., is an assistant professor in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. His areas of expertise include sports business management, intercollegiate athletics, organizational behavior and sports sales. His research is centered around sports organizations, employee behavior, intercollegiate sports, and analytics in sports.

In addition to teaching, Schuetz has published various articles on sport management. He co-authored “Developing Flourishing Among Employees in the College Sports Workplace,” featured in the Sport, Business, and Management: An International Journal. He has presented at national and international conferences where the Collegiate Sports Research Institute awarded his publication “The Influence of Emotions in the Collegiate Sport Workplace: An Analysis of Sport Employee Pride, Passion, and Engagement,” article of the year in 2023.

Prior to joining MSU Denver, Schuetz served as an assistant professor of Sport Management at Texas A&M University-Commerce. Schuetz also worked closely with the NFL, MLB, and collegiate sports teams in sales, operations, and community relations.

Schuetz earned his Ph.D. in Sport Administration from the University of Northern Colorado and his master’s in Sport Administration and bachelor’s degree in Sport Management, both from Indiana University Bloomington.

April Schofield

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Marketing Lecturer April Schofield teaches Sport Sales, Personal Selling, Advanced Selling, Retail Marketing, Principles of Marketing, Sales Management, Business to Business Marketing, Magic of Marketing and Business Communication courses at MSU Denver.

In addition to teaching, Schofield contributes to the development of the Sport Sales Workshop and Center for Professional Selling, advises students on career and academic planning, mantains Professional Qualification Requirements, and coaches and leads student teams at national sales competitions, including the National Collegiate Sales Competition and International Collegiate Sales Competition. She is also the faculty advisor for Student Marketing Association and Mu Kappa Tau National Honor Society and serves on various committees and fundraisers for the Department.

Troy Morgan

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Troy Morgan, Ph.D., is an associate professor in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. His areas of expertise include youth sport development, systems and structures of athlete development, and mental health counseling. He currently teaches Organization and Administration of Sports, Sport in Society, Leadership and Ethics in Sport and oversees student field experience.

Morgan has over fifteen years of experience in the sport development domain, including in athlete mental health counseling, scientific research, and amateur and professional sports player development. He serves on the judicial committee for the United States Olympic & Paralympic Committee – National Governing Body and is a content expert and policy advisor for youth sport development programs in African refugee camps.

Morgan received his doctorate degree in physical education, sport and exercise science from the University of New Mexico. He received a master’s degree in counseling and development from Kansas State University. He received his bachelor’s degree in psychology from the University of Kansas.

Samuel Jay

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Samuel Jay, Ph.D., is a professor of Communication Studies and interim executive director of Online Learning at Metropolitan State University of Denver.

He joined MSU Denver in 2011 as an adjunct professor and went full-time in 2014. Jay opened his own consulting company in 2015 called Jay Communication Solutions helping individuals and small businesses market themselves. He has developed and implemented content marketing campaigns, handled social media accounts of NCAA Division I sports teams and coached and managed projects for varied clients. Jay also produces and co-hosts a weekly sports podcast and radio show, called Sports Nerds, where he examines how sports influence our perception of things like race, class, gender and power. He also co-hosts a weekly podcast, called Unfiltered, where leaders in the craft beverage industry are featured, providing a behind-the-scenes look at what they do.

His research focus areas include how digital communication technologies and their users generate and circulate emotional energy and how that energy adds rhetoric effectiveness to disparate discourses, including politics, sports, and economics.

Jay received his doctorate in communication studies with a focus on rhetoric and a minor in emergent digital practices from University of Denver in 2014, a master’s in radio-television-film from University of North Texas in 2009 and a bachelor’s in cinema and comparative literature from University of Iowa in 2006.

Kelly Evans

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Kelly Evans, Ph.D., is a sports management associate professor in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. She teaches a variety of courses, including sport promotion/marketing, sport enterprise/finance and intro to sport management.

As a practitioner, Evans was an integral member of a summer collegiate baseball team in the Coastal Plain League in South Carolina. She worked her way to become the league’s first female general manager within seven years. Evans also worked closely with MiLB, MLB, NFL and NBA teams in the areas of marketing, operations, sales, event management and finance. Her other work included helping plan local festivals, charity events and concerts in South Carolina.

Her research interests include sport and entertainment marketing, sport sponsorships and consumer behavior. Evans has presented her research at national and international conferences where she won research grants to continue her work in sport sponsorships.

Evans earned her doctorate, master’s and bachelor’s degrees in sport management and sport marketing from University of South Carolina in 2019, 2014 and 2010 respectfully.

Darrin Duber-Smith

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Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.

Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.

As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.

He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.

Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.

Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.

Lincoln Davie

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Lincoln Davie, Ph.D., is an associate professor of outdoor recreation and Tourism Management in the College of Health and Human Sciences at Metropolitan State University of Denver.

Colleen Colles

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Colleen Colles, Ed.D., is a professor of sports management and assistant chair in the Department of Exercise and Sport Sciences at Metropolitan State University of Denver. She also serves as the program coordinator for the Sports Management major. Her areas of expertise include gender-equity issues in sport, legal issues in sport, sport internships, study abroad and sport-management pedagogy. She currently teaches classes in Sports Management and Career and Professional Development in Sports Management and oversees internships.

Prior to joining MSU Denver, Colles worked at Nichols College for 12 years, teaching in the MBA program and serving as the department chair for the Sports Management Program. She taught at the University of Northern Colorado and worked as the head volleyball coach and an instructor at Eastern Oregon University. Her involvement at MSU Denver includes co-chairing the College of Professional Studies’ Retention, Tenure and Promotion Committee, serving on the Enrollment, Retention and Graduation Committee, the Experiential Learning Task Force and multiple search committees. She has been involved with the Commission on Sport Management Accreditation (COSMA) since its inception, serving on the Board of Commissioners for multiple terms. She serves on the Board of Directors for the Sportswomen of Colorado and is an active member of the North American Society for Sport Management and the Sport and Recreation Law Association.

In 2014, Colles led the transformation of the Sport Management curriculum, which resulted in the successful accreditation of the program by the COSMA in 2017. She has also been instrumental in reestablishing a distinguished Sport Management Advisory Board, hosting an annual Women in Sport Leadership panel and creating two academic minors, one in Sport Media and the other in Sport Management. Her most recent work, Networks and Academic Partnerships in International Sport Management, has been published as a book chapter in “Managing Sport Across Borders.”

She received her doctorate in Sports Administration from the University of Northern Colorado in 1997. She received her master’s degree in Physical Education in 1990 from Eastern Kentucky University. She received her bachelor’s degree in Health and Fitness Management from Northern Michigan University in 1988.

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