Bernardo Alatorre

April Schofield

Marketing Lecturer April Schofield teaches Sport Sales, Personal Selling, Advanced Selling, Retail Marketing, Principles of Marketing, Sales Management, Business to Business Marketing, Magic of Marketing and Business Communication courses at MSU Denver.

In addition to teaching, Schofield contributes to the development of the Sport Sales Workshop and Center for Professional Selling, advises students on career and academic planning, mantains Professional Qualification Requirements, and coaches and leads student teams at national sales competitions, including the National Collegiate Sales Competition and International Collegiate Sales Competition. She is also the faculty advisor for Student Marketing Association and Mu Kappa Tau National Honor Society and serves on various committees and fundraisers for the Department.

Christopher Looby

Christopher Looby, M.B.A, is an affiliate professor in the Department of Health Professions at Metropolitan State University of Denver where he teaches organizational management. His professional consulting focuses on software and analytical tools for the health care industry including strategic planning.

Looby serves as vice president of products and business development at Agile Healthcare. He is also a member of the American College of Healthcare Executives and a seminar leader for the Healthcare Financial Management Association. Looby’s expertise is in business unit development, change management, quality performance improvement, client development and management of referral-based sales.

Looby received his master’s in business administration from Lake Forest Graduate School of Management in 1994 and his bachelor’s in political science/economics from the University of Illinois Urbana-Champaign in 1979.

Laurel Lane

Laurel Lane, MA, is a lecturer in the Department of Marketing at Metropolitan State University of Denver. Her areas of expertise include digital marketing, social media marketing, selling, building new products and fiscal management. She currently teaches Introduction to Business and Business Communication.

Prior to joining MSU Denver, Lane worked at KMGH-TV Denver7 as a digital marketing strategist. She also worked for The Erie Times and the Pittsburgh Post-Gazette in strategic advertising and marketing. Lane worked as a consultant and owner of her own digital, mobile and social media consulting company, Digital Span Solutions. She was awarded the 2011 Newspaper Excellence in Cyberspace from Pennsylvania’s Newspaper Association. Lane is a member of the Association of Free Community Newspapers, Girl Scouts of America, Inland Press Association and the Newspaper Association of America.

Lane’s research areas include marketing, organizational management, marketing and gender and workplace culture. She has given presentations on topics such as “Mobile for Newspapers” and “Leveraging your Digital Content to Secure your Revenue Future”.

Lane earned her master’s degree in integrated marketing communications from the University of Colorado Boulder in 2000. She earned her bachelor’s degree in English literature from the University of Houston in 1997.

Darrin Duber-Smith

Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.

Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.

As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.

He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.

Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.

Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.

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