Topics
Communications Consumer Behavior Consumer Issues Ethics/Ethical Studies Journalism and Mass Communication Men's Health Politics and Media Rhetoric Social Media Sports BusinessExpertise
- Rhetoric and Digital Media: Influence and Persuasion in Sports, Politics and Economics, Especially the Role of Emotion
- Digital Media in Influencing and Persuading
About
Samuel Jay, Ph.D., is a professor of Communication Studies and interim executive director of Online Learning at Metropolitan State University of Denver.
He joined MSU Denver in 2011 as an adjunct professor and went full-time in 2014. Jay opened his own consulting company in 2015 called Jay Communication Solutions helping individuals and small businesses market themselves. He has developed and implemented content marketing campaigns, handled social media accounts of NCAA Division I sports teams and coached and managed projects for varied clients. Jay also produces and co-hosts a weekly sports podcast and radio show, called Sports Nerds, where he examines how sports influence our perception of things like race, class, gender and power. He also co-hosts a weekly podcast, called Unfiltered, where leaders in the craft beverage industry are featured, providing a behind-the-scenes look at what they do.
His research focus areas include how digital communication technologies and their users generate and circulate emotional energy and how that energy adds rhetoric effectiveness to disparate discourses, including politics, sports, and economics.
Jay received his doctorate in communication studies with a focus on rhetoric and a minor in emergent digital practices from University of Denver in 2014, a master’s in radio-television-film from University of North Texas in 2009 and a bachelor’s in cinema and comparative literature from University of Iowa in 2006.
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Lifestyle
For Gen Z, less is more
How financial pressures and consumer-driven culture gave rise to ‘Underconsumptioncore’ as a trend, lifestyle and form of social commentary.
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Science and Technology
How students should — and shouldn’t — use artificial intelligence
Co-directors of MSU Denver’s Generative AI Task Force offer insights on using platforms such as ChatGPT as an academic tool rather than a crutch.
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Sports
Major players throw in the towel on Super Bowl ads this year
Companies such as GM and Ford have opted out of airing commercials during the NFL championship game.
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Politics
Lawsuits accuse Facebook, Instagram of targeting children
Colorado is among dozens of states suing Meta, underscoring growing concern among mental-health experts that the platforms are addictive and harmful to kids.
Contact Us
Tim Carroll, APR
Senior Director of Media & Public Relations