Topics
Business International Business Marketing Social MediaExpertise
- Multicultural marketing
- Branding
- Cross-cultural issues
- International issues
About
Sally Baalbaki-Yassine, Ph.D., is the chair of the Department of Marketing at Metropolitan State University of Denver. She is skilled in statistics, market research, analytical skills and brand management.
Baalbaki-Yassine has worked as an international sales coordinator at Sovana and as an account executive in the Customer Business Development Department at Transmed, a distributor for Procter & Gamble in Beirut, Lebanon. She is a member of board of directors in the Marketing Educators Association. Baalbaki-Yassine has also conducted research in branding, brand equity, cross-cultural marketing, retailing and consumer behavior; and published an article in the Journal of Brand Management titled “A consumer-perceived consumer-based brand equity scale.”
She received a doctorate in marketing from University of North Texas in 2012, a master’s in marketing from University of North Alabama in 2007 and a bachelor’s in marketing from American University of Beirut in 2005. Baalbaki-Yassine is certified in the Hootsuite Platform and is bilingual in Arabic.
-
Arts and Culture
Beyoncé’s ‘Cowboy Carter’ tour honors the legacy of the Chitlin’ Circuit
With just nine stops, the tour pays tribute to the Black musicians and venues that shaped American music in the shadows of segregation.
-
Education
Changemaker: Charlene West is at the forefront of the changing educational landscape
As the Launch Internships program manager for Denver Public Schools, alumna helps prepare students for a brighter future.
-
Business and Economics
A sales pitch for AI
New innovations have the potential to help virtual sellers interpret customers’ emotional reactions. But how close are these technologies to sealing the deal?
-
Arts and Culture
10 censored books to add to your reading list
Professors recommend their favorite titles for Banned Books Week.
Contact Us
Tim Carroll, APR
Senior Director of Media & Public Relations
Valeria Quiroz Bello
Media Relations Specialist & Writer