TEDx MSU Denver: The power of purpose in business - RED - Relevant. Essential. Denver.
“Purpose doesn’t make a company weaker; it makes it stronger, aligning behind noble causes. Purpose creates value that markets will reward.”  -David Bechtold, MSU Denver associate professor of management, on Blue Star Recycling’s mission of providing meaningful employment for individuals with autism spectrum disorder. Photo by Sara Hertwig.

TEDx MSU Denver: The power of purpose in business

WATCH: Management expert David Bechtold reimagines traditional business models to put purpose at the forefront in order to create societal value and reap market rewards.

November 5, 2019

By Staff

Metropolitan State University of Denver partnered with TEDx Cherry Creek to present TEDx MSU Denver 2019 on Sept. 12. In the spirit of TED’s mission, “ideas worth spreading,” RED is broadcasting the big ideas MSU Denver thought leaders shared.

Here, David Bechtold, an associate professor of management in MSU Denver's College of Business and member of the board of directors at Colorado's Blue Star Recyclers, reimagines traditional business models to put purpose at the forefront in order to create societal value and reap market rewards.


Watch more TED Talks from TEDx MSU Denver 2019


 


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