Topic: Consumer Behavior

Darrin C. Duber-Smith, M.S., MBA, is a retired senior lecturer at Metropolitan State University of Denver’s College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.

Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.

As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association’s definition of natural in 2005.

He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.

Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.

Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.