Business, International Business, Marketing, Social Media
Multicultural marketing, Branding, Cross-cultural issues, International issues
Degree: Ph. D.
Title: Associate Professor
Office Phone: 303-615-0517
Mobile Phone: 817-371-9113
Additional Languages Spoken: Arabic
Sally Baalbaki, Ph.D., is an associate professor in the Department of Marketing at Metropolitan State University of Denver. She is skilled in statistics, market research, analytical skills and brand management.
Baalbaki has worked as an international sales coordinator at Sovana and as an account executive in the Customer Business Development Department at Transmed, a distributor for Procter & Gamble in Beirut, Lebanon. She is a member of board of directors in the Marketing Educators Association. Baalbaki has also conducted research in branding, brand equity, cross-cultural marketing, retailing and consumer behavior; and published an article in the Journal of Brand Management titled “A consumer-perceived consumer-based brand equity scale.”
She received a doctorate in marketing from University of North Texas in 2012, a master’s in marketing from University of North Alabama in 2007 and a bachelor’s in marketing from American University of Beirut in 2005. Baalbaki is certified in the Hootsuite Platform and is bilingual in Arabic.