Business, International Business, Marketing, Social Media
Multicultural marketing, Branding, Cross-cultural issues, International issues
Title: Associate Professor
Office Phone: 303-615-0517
Mobile Phone: 817-371-9113
Interviewed by: Colorado Public Radio, CBS4, Denver7, CGTN America
Additional Languages Spoken: Arabic
Sally Baalbaki-Yassine, Ph.D., is an associate professor in the Department of Marketing at Metropolitan State University of Denver. She is skilled in statistics, market research, analytical skills and brand management.
Baalbaki-Yassine has worked as an international sales coordinator at Sovana and as an account executive in the Customer Business Development Department at Transmed, a distributor for Procter & Gamble in Beirut, Lebanon. She is a member of board of directors in the Marketing Educators Association. Baalbaki-Yassine has also conducted research in branding, brand equity, cross-cultural marketing, retailing and consumer behavior; and published an article in the Journal of Brand Management titled “A consumer-perceived consumer-based brand equity scale.”
She received a doctorate in marketing from University of North Texas in 2012, a master’s in marketing from University of North Alabama in 2007 and a bachelor’s in marketing from American University of Beirut in 2005. Baalbaki-Yassine is certified in the Hootsuite Platform and is bilingual in Arabic.